The Challenge & Solution
KutchCulture digitizes the traditional textile marketplace by providing a scalable e-commerce solution with advanced product management, secure payments, and smooth order fulfillment. Designed with a mobile-first approach, the platform ensures fast performance, easy product discovery, and a seamless checkout experience.
🔹 Key Features (Concise)
- Multi-level product categories with variants (fabric, color, size)
- Advanced search, filtering, wishlist, and product recommendations
- Secure checkout with multiple payment gateways and COD support
- Automated shipping with free delivery threshold
- Real-time inventory and order tracking
- WhatsApp Business API and multi-channel customer support
- Fully responsive design optimized for all devices
🔹 Business Impact
- Enabled 24/7 online sales for handcrafted textiles
- Expanded reach with Pan-India delivery
- Reduced manual operations through automated order processing
- Improved customer engagement via WhatsApp and social channels
- Built a scalable foundation for long-term business growth
🔹 Technical Highlights
- Clean, modular, and maintainable codebase
- SEO-optimized structure for better visibility
- Performance-optimized pages with CDN support
- Secure payment processing and data protection
